Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54% news techcrunch.com

Sarah Perez / TechCrunch: Apptopia: ChatGPT referrals to retailer mobile apps increased 28% YoY during the Black Friday weekend in 2025; Amazon's share of ChatGPT referrals grew to 54%  —  New data shows ChatGPT's growing influence as a referrer to e-commerce websites, but also how small its slice of this market is currently.