Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents news ft.com

Stephanie Stacey / Financial Times: Global hotel groups are intensifying efforts to get customers to book directly, as they seek to save on online platform commissions and prepare for AI agents  —  Companies including Marriott and Hilton push to improve perks and get more direct bookings  —  Major hotel groups are intensifying efforts …