Figuring out what to charge for podcast ads can feel like guessing.
Quick example: A show with ~5,000 downloads might land around $100–$250 for a mid-roll depending on niche and engagement.
This calculator gives you a fast baseline so you’re not underpricing (or overpricing) when talking to sponsors.
Curious what ranges others are seeing right now 👇
You can also use it to compare pre-roll vs mid-roll vs post-roll pricing, which helps a lot when putting together sponsor packages.
Figuring out what to charge for podcast ads can feel like guessing.
Quick example: A show with ~5,000 downloads might land around $100–$250 for a mid-roll depending on niche and engagement.
This calculator gives you a fast baseline so you’re not underpricing (or overpricing) when talking to sponsors.
Curious what ranges others are seeing right now 👇
You can also use it to compare pre-roll vs mid-roll vs post-roll pricing, which helps a lot when putting together sponsor packages.